Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for brands paying nano-creators in the US, UK, and EU without triggering tax penalties or compliance chaos.
TikTok’s sub-3-second hooks bury disclosures the FTC’s clear and conspicuous standard says must be seen. Here’s the placement audit brands need.
Platforms are moving past paid-partnership labels toward AI-verified disclosure standards that score, audit, and flag compliance in real time.
A practical framework for auditing AI-generated social content before it publishes, built to catch compliance risk without slowing down output.
How brands should write data governance clauses for AI marketing platforms that auto-scrape product URLs, cutting legal and compliance risk.
YouTube’s 60-second disclosure window differs sharply from TikTok and Instagram’s first-frame rule, and the gap creates real compliance risk.
Paid-partnership labels alone no longer satisfy regulators or platforms — brands need audience-perception testing and layered proof of compliance.
A state-by-state compliance checklist for reconciling age-verification statutes with national creator campaigns reaching under-16 audiences.
One creator post, two legal regimes: here’s how brands reconcile EU AI Act transparency rules with FTC endorsement law without duplicating campaigns.
A practical framework for building AI ad creative compliance files that satisfy overlapping state synthetic media disclosure laws.