Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Generic tags like #ambassador or #partner fail FTC review because they don’t disclose a material connection in plain language.
The FTC’s amended COPPA Rule raises the stakes for creator campaigns reaching kids. Here’s how to update contracts before enforcement finds you.
The 2:1 niche to product ratio keeps hybrid UGC accounts credible while still driving conversions, here’s how to structure it.
Annual usage rights buyouts replace unpredictable per-campaign licensing fees with one negotiated line item that scales with content reuse.
A risk reserve model turns creator crises from budget emergencies into planned line items, protecting both brand safety and spend.
A practical SLA framework for UGC agency contracts covering turnaround benchmarks, usage rights, revision caps, and enforcement penalties.
A connected creator ops stack replaces fragmented UGC workflows, cutting approval delays and recovering hours lost to spreadsheets and DMs.
A practical framework for splitting annual creator budgets across nano, micro, mid, macro and mega tiers for maximum ROI.
A practical usage rights expiration tracking framework to stop paid media teams from boosting creator content on expired licenses.
A practical compliance checklist for shoppable livestream disclosures, covering FTC rules, platform requirements, and real-time monitoring workflows.