Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Zero based budgeting forces every influencer dollar to earn its place each cycle, replacing legacy allocations with proof and performance.
A governance blueprint for building a Creator Economy Center of Excellence that scales influencer programs across regions without losing control.
A practical ROI framework for turning conference deals and sponsorships into tracked, attributable creator marketing pipeline.
Setting creator KPIs before rate talks stops budget leakage and gives brands real leverage in negotiations, not just lower fees.
Multi year creator retainers demand different budget math than campaign spend. Here’s how to plan always on advocacy without blowing the forecast.
Where creator marketing reports determines budget size, approval speed, and survival during cuts. Here’s the org design that wins in 2026.
A five year creator program roadmap tied to market growth forecasts turns influencer spend from a cost center into a compounding asset.
Can’t prove attribution? Here’s how brands should structure flat fee vs performance creator deals to protect budget and reduce risk.
When a creator’s unverified claim draws an FTC complaint, attribution liability determines whether the brand or the creator pays.
Weak termination clauses turn collapsed creator partnerships into budget disasters. Here’s how to structure exits that protect spend.