Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical audit checklist for IP ownership clauses in creator contracts, so brands can repurpose content without licensing landmines.
A brand playbook for writing RFPs that win deal-focused creator events like IMCX and Platform Social, cutting wasted meetings and closing faster.
A practical framework for turning creator content into tracked, attributable pipeline across paid, owned, and CRM systems.
A practical vendor consolidation strategy for creator operations, weighing one platform against best-of-breed point solutions on cost, risk, and speed.
A cost modeling framework comparing in house vs agency creator teams, with line items, breakeven math, and hybrid staffing benchmarks.
A practical sequencing model for creator content distribution: what goes organic first, what earns paid amplification, and what belongs owned.
Treat creator partnerships as owned media: build equity, control distribution, and stop renting reach you can’t keep.
A 50 plus creator always on roster needs its own org chart. Here’s how to structure roles, ratios, and reporting lines that scale.
A brand safety audit framework for creator merchandise and spinoff IP, covering licensing risk, manufacturing liability, and FTC exposure.
A creator data retention policy protects brands from breach liability and regulatory fines once a campaign ends and data has no business purpose.