Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
La Redoute’s 80-ambassador campaign offers a rare data set for setting realistic influencer ROI targets instead of guessing.
A brand playbook for running structured deal events, Debate, Diligence Room, and Exchange, without losing time, leverage, or compliance control.
A practical framework for shifting influencer budgets from macro creators to nano-creator fleets without losing reach or control.
AI-matched nano-creator pools create GDPR exposure most brands haven’t mapped. Here’s how to document consent before a regulator asks.
TikTok changes enforcement rules faster than most brands can track. Here’s how to build a quarterly compliance review that catches gaps before regulators do.
Most AI creator-matching platforms hide who owns the data they trade on. Here’s how to audit one before it audits your brand’s liability.
Virtual influencer liability insurance is the overlooked clause that determines who pays when your AI spokesperson triggers a lawsuit.
A practical framework for contracting 80+ nano-creators without drowning in paperwork, legal exposure, or disclosure violations.
The FTC’s deceptive practices definition now covers platform conduct, not just creator posts. Here’s what brands must audit before enforcement hits.
South Korea’s steeper ad penalties preview a global pattern: regulators now treat influencer disclosure failures as a budget-level risk, not a footnote.