Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A state by state breakdown of biometric privacy laws and how AI altered UGC tools expose brands to BIPA style class action risk.
TikTok’s Pangle network spans 400,000 publisher apps. Here’s how brands vet that sprawl before a budget lands on a compliance risk.
Micro-drama content disclosure demands episode-level FTC compliance, and brands treating it like standard sponsored content are building legal exposure fast.
When agentic AI shopping assistants misrepresent a product, brands, not bots, absorb the legal and reputational fallout. Here’s who pays.
The FTC’s September fake ads notice hints at tougher platform-level disclosure enforcement ahead. Here’s what brands need to prepare for.
Learn how to set AI search visibility targets into quarterly marketing plans with KPIs, budget lines, and reporting that finance will trust.
A practical RFP template for vetting FTC compliant creator platforms, covering disclosure checks, audit trails, and vendor accountability.
A practical framework for budgeting compliance overhead in creator programs, covering headcount, tooling, legal review, and risk costs.
A creator content escalation matrix routes legal review by risk tier, so compliant posts ship fast and only genuine red flags reach counsel.
Creator programs now handle more consumer data than most marketing functions realize, and that’s exactly why a dedicated privacy lead has become non-negotiable.