Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Generative search is rerouting discovery away from blue links. Here’s how to budget, measure, and own that shift before competitors do.
Most creator content dies after one campaign. A reusable creative asset strategy turns that spend into a compounding media library.
Tourism boards turned scenery into free content machines. Here’s how brands can apply the same organic UGC pipeline playbook.
WeShop’s market entry model shows how localized UGC growth programs avoid the compliance and budget traps of copy-paste rollouts.
A practical readiness checklist for brands scaling AI creator matchmaking without sacrificing brand safety, compliance, or ROI.
A practical framework for building GMV and CPA dashboards that make creator program reporting credible to finance.
Minor disclosure standards for creator livestream shopping are now a brand liability issue, not just a creator compliance checkbox.
Creator CRM platforms hold sensitive creator data, and a breach triggers a 72 hour notification clock most brands aren’t ready for.
EU AI transparency rules demand technical detectability for AI content, here’s how brands document creator approvals to survive an audit.
Australia’s new privacy bill may classify AI-generated inferences as personal data, forcing brands to rethink influencer targeting and consent.