Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A tiered, async stakeholder approval process cuts creator campaign delays without sacrificing legal, brand, or compliance oversight.
A practical framework for sorting creator marketing tasks into strategic, repetitive, and complex buckets as AI reshapes team structure.
A 12 month content bank framework turns creator video libraries into reusable paid acquisition assets, cutting CAC and production waste.
A state-by-state breakdown of AI content disclosure laws brands must track in 2026, with compliance steps and penalty risks.
Braze style AI decisioning promises 1:1 creator journeys, but without documented consent trails, brands inherit massive compliance risk.
Retail media network creator ads blur FTC disclosure duties between brand and retailer, creating compliance gaps that can trigger enforcement.
Google’s fact-check mandate just exposed a gap in every creator contract: who pays when AI content gets flagged as false.
Cross-device identity resolution powers creator attribution, but without documented consent, brands are building GDPR exposure into every campaign.
A practical governance checklist for auditing multi-agent AI marketing workflows, built for brands managing orchestration risk and compliance exposure.
Creator owned brands on Walmart.com create a hidden FTC disclosure risk: ownership itself is a material connection, not just paid posts.