Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Phygital campaigns blur online influence and offline checkout, and FTC disclosure rules don’t pause at the store door. Here’s how to stay compliant.
Reusable creative libraries deserve their own always-on budget line, not leftover production dollars. Here’s how to size, track, and defend it.
Attribution collapse is pushing CFOs to demand proof over platform metrics, forcing a rebuild of creator marketing measurement around revenue.
AI cut agency production costs, but blanket fee discounts ignore the strategy, risk management, and judgment clients still pay for.
The EU Digital Omnibus could rewrite GDPR’s rules on creator data, consent, and AI training by 2026. Here’s what brands need to prepare.
TikTok’s biometric checkout verification raises fraud protection and compliance stakes for commerce creators and the brands paying them.
A practical audit framework for spotting underperforming hybrid creator deals and knowing exactly when to renegotiate terms.
A practical org chart framework for structuring in-house roles, reporting lines, and headcount around TikTok Shop commerce operations.
A budgeting framework that counts usable hooks, demos, and livestream clips as KPIs, not vanity output, to prove creator ROI.
A practical framework for shifting social dollars into podcast sponsorships, with testing budgets, KPIs, and risk controls built in.