Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When creators get equity, they often get audience data access too — here’s how brands should structure those data-sharing agreements to stay compliant.
A staged internal approval workflow lets brands vet AI marketing decisions before granting any system autonomous control over customer journeys.
Revenue-share and royalty creator deals can look like unregistered securities. Here’s how brands structure contracts to avoid state-level exposure.
A phased three-year plan for shifting influencer budgets from one-off campaigns to durable, always-on creator infrastructure.
A creator equity stake is a balance-sheet asset until the creator’s reputation cracks — here’s how to log that risk before it costs you.
When creators hold equity across brands, standard non-compete language breaks. Here’s how to draft category-exclusivity clauses that actually hold up.
A phased sequencing model lets CMOs shift budget toward creator-brand equity without breaking existing flat-fee sponsorship deals.
Equity-paid creators trigger the same FTC disclosure duty as cash deals — but the risk profile and enforcement math are different.
A CFO-grade framework for underwriting creator equity deals — valuation math, vesting design, and exit clauses marketing leaders need.
How brands can legally share audience data with long-term creator partners through structured, privacy-compliant agreements.