Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
South Korea’s amended Fair Labeling Act raises daily fines for undisclosed sponsorships, putting global brands’ APAC programs at risk.
Flat fees are losing ground to commission and hybrid creator pay models that tie compensation to revenue, not reach.
Australia’s Privacy Bill overhaul gives consumers a right to erasure, forcing brands to rethink creator data collection, retention, and vendor contracts.
South Korea’s daily penalty bill turns FTC fines into a compounding cost, forcing brands to rewrite APAC creator contracts now.
A practical compliance checklist for brands navigating the EU’s new AI generated ad disclosure rules and avoiding six figure fines.
Why smart brands are cutting awareness budgets for Q1 and redirecting spend toward TikTok Shop GMV capture, with a model for making the shift.
A programmatic creator reporting stack turns scattered engagement data into board-ready ROI answers finance actually trusts.
A cost model comparing full service talent agencies to point solution software, so brands can pick the right structure for their creator budget.
A practical blueprint for structuring senior creator partnership roles as in house teams scale past the founder-led phase.
A practical framework for funding creator work that resists measurement, built to survive budget season and CFO scrutiny.