Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
An audit log standard for attribution and ad-tech vendors turns “we think we’re compliant” into documented proof.
A practical audit log standard for documenting what consumer data flows to attribution and ad-tech vendors, reducing legal risk.
A practical compliance framework for linking loyalty identifiers to in-store digital ad data without triggering privacy or FTC risk.
A practical guide to structuring DPAs with server-side tracking vendors so brands avoid HIPAA violations and OCR penalties.
A practical vendor due-diligence checklist for evaluating AI identity resolution platforms that claim 70-85% match rates.
Why TikTok’s algorithmic feed breaks old disclosure habits, and how brands should audit creator briefs before FTC risk compounds.
The FTC’s new video disclosure standard demands “clear and conspicuous” placement in the first 3 seconds. Here’s the brand compliance checklist.
A practical framework for turning UK, Australian, and EU youth age-verification rules into one global creator campaign compliance matrix.
A sequencing playbook for CMOs redesigning marketing orgs as AI absorbs execution and human roles shift toward strategic oversight.
A practical legal framework for spotting when creator equity and revenue-share deals cross the line into unregistered securities.