Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Impersonation scams now cost consumers $3.5 billion a year, and brands footing the reputational bill need real creator verification systems.
How to set KPIs for third party ad network spend inside creator budgets so boosted content earns its line item, not just hope.
A practical framework for proving ROI on communications intelligence platforms when the CFO asks for hard numbers, not vibes.
Why AI answer engine visibility needs its own budget, metrics, and headcount, separate from traditional SEO spend.
A practical risk framework for creator channel diversification that protects budgets, compliance, and reach beyond TikTok dependency.
Advertising Week panels are full of big ideas. Here’s how to convert the best of them into a funded, executable Q1 creator marketing roadmap.
Instagram commands premium creator rates over Facebook in 2026. Here’s the benchmark data brands need for smarter budget splits.
Agentic commerce is coming fast. Here’s how brands should prepare product data, APIs, and creator content so AI shopping agents can actually buy.
A practical framework for choosing between bundled TikTok Shop platforms and point solutions based on scale, risk, and total cost.
A state by state breakdown of biometric privacy laws and how AI altered UGC tools expose brands to BIPA style class action risk.