Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A decision framework for choosing between always-on and campaign-burst creator programs, based on category dynamics and budget thresholds.
A practical VAT compliance checklist for brands paying EU creators as the digital services tax expansion reshapes cross-border payment risk.
A practical cross-border VAT compliance checklist for brands paying EU-based creators as digital services tax rules tighten.
When AI drafts a creator’s script, standard #ad labels may not satisfy the FTC — here’s the legal test brands need.
Beauty and gaming brands face growing FTC and COPPA-adjacent risk when creator content reaches under-13 audiences unintentionally.
Right-of-audit clauses must reach clipping networks brands never signed, or legal teams lose visibility into where creator content actually runs.
Meta and TikTok’s AI labels don’t satisfy state deepfake laws on their own. Here’s one workflow that covers both.
The FTC’s 2026 endorsement guide update targets livestream shopping’s real-time price claims. Here’s how brands stay compliant and out of enforcement crosshairs.
A pre-launch legal checklist for AI shopping agent disclosures, built to protect brands before autonomous buyers start purchasing on their behalf.
Line-by-line script approval can shift FTC liability onto brands. Here’s how to draft the contract clause that limits your exposure.