Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Video volume is becoming a hard contract metric because brands need predictable output, not just reach, to justify creator spend.
A practical guide to structuring hybrid creator compensation, blending flat fees, commission and product value to cut risk and boost ROI.
How to set AI decisioning governance thresholds that let automated campaigns run fast without putting budget or brand safety at risk.
A practical guide to creator program benchmarking, why the 3x ROI standard is often misapplied, and how to set realistic targets.
A practical framework for reallocating budget as UGC moves from scrappy social tactic to a measured, accountable performance channel.
Billo, Insense, and Collabstr solve different problems: matching them to your program’s maturity stage cuts sourcing costs and speeds creator onboarding.
A practical guide to writing the job description and KPI scorecard for hiring a Creator Operations Strategist who scales programs without chaos.
Blended CPM reporting hides weak engagement behind vanity reach. Here’s how brands can standardize metrics before the FTC comes asking.
Reddit’s data scraping opt out reshapes brand liability in AI training sets, exposing gaps in vendor contracts, IP risk, and FTC compliance.
Mandatory AI watermarking is coming. Here’s how to rewrite creator contracts now to avoid fines, platform bans, and brand liability.