Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Old-school governance rules still decide whether AI-driven creator and data programs scale safely or blow up in public.
A practical framework for auditing creator audience-targeting data flows before regulators, not your competitors, find the loopholes first.
A step-by-step operational playbook to eliminate budget-approval bottlenecks that stall creator and paid media campaigns.
Retailer in-house studios are quietly rewriting who owns compliance risk when brands buy ad formats directly from retail media networks.
Paid boosting rights are becoming the most contested clause in creator contracts. Here’s how to structure them across multi-format deals.
A quarter-by-quarter framework for shifting from full-service AOR spend to a leaner, faster hybrid in-house creator team.
A joint CFO-CMO framework for rebuilding creator budgets from zero, shifting flat fees to commission over three years without tanking output.
A practical deceptive-pricing disclosure standard for creator auto-renewing discount codes, built from the FTC’s Handy Technologies settlement.
When AI agents autonomously bid on creator media, standard indemnification clauses break down. Here’s how legal teams should rewrite them.
A tiered roster blueprint shows how to blend macro, mid-tier, and micro creators in one campaign for maximum view lift and ROI.