Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
ESG disclosure standards now extend to creator partnerships, forcing regulated brands to document claims, vet creators, and prove compliance.
High-volume gifting and fulfillment programs create real tax and disclosure exposure. Here’s how brands scale without tripping FTC or IRS wires.
Creator franchise IP contracts stop breakout series from becoming someone else’s asset. Here’s how brands lock down rights before launch.
IAB’s new Currency Framework standardizes creator metrics, reshaping how brands write, audit, and enforce influencer contracts.
A practical compliance checklist for brands navigating the FTC’s 2026 impersonation rule and AI driven creator scam risks.
A framework for turning scattered creator posts into a durable, owned distribution network that compounds reach instead of resetting every campaign.
A practical scoring framework for choosing agency, in-house, or hybrid creator production based on volume, risk, and speed.
Before co-creating a format with a creator, brands must negotiate IP and usage rights or risk losing the concept they funded.
A broken creator vetting pipeline quietly drains influencer budgets. Here’s how to redesign discovery to contract for measurable ROI.
A fulfillment and logistics framework for product seeding at scale, built to cut waste, control risk, and prove ROI.