Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok Shop affiliate commissions don’t exempt health creators from FTC supplement rules. Here’s the disclosure audit brands need now.
Google’s new stance on undisclosed incentivized reviews forces brands to rebuild seeding programs around proof, not just product drops.
A practical creator vetting framework that moves brands past follower count toward objective fit, audience quality, and brand safety.
Why top brands now outsource creator production but guard strategy in house, and how to split the work without losing control.
The EU’s DSA designation turns ChatGPT into a regulated search gateway, and brands relying on AI visibility now face new disclosure risk.
Google’s updated review guidelines close the gifted-content loophole, forcing brands and creators to disclose free products or risk search penalties.
Brands are scaling creator spend through hybrid models, not full in-house builds. Here’s the operational math behind the shift.
Kuwait’s five-year influencer record law signals a global shift toward audit-ready creator compliance brands can no longer ignore.
Zero based budgeting forces creator programs to justify spend from scratch, right as AI attribution models upend what “working” even means.
Relying on one platform’s algorithm for creator discovery is a budget risk. Here’s how to build a diversified sourcing stack that protects your program.