Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A step-by-step legal audit for whitelisting agreements before Q4 renewal, covering algorithmic remix risk, usage rights, and FTC exposure.
Australia doubled under-16 penalties, but UK and EU rules diverge sharply—here’s a single compliance matrix for beauty and gaming brands.
A practical guide to drafting a creator contract morality clause that manages brand risk without policing off-platform life.
A practical Digital Product Passport compliance checklist for brands running creator demos, ahead of EU 2027 enforcement deadlines.
A practical framework for building a standing NAD-to-FTC referral escalation trigger before an undisclosed sponsorship complaint ever lands.
Brussels is targeting Meta and TikTok’s addictive design under the DSA — brands chasing youth attention need a compliance-first budget reset now.
A month-by-month playbook for moving creator spend from campaign bursts to always-on budgets without breaking live rosters or results.
A three-year zero-based budget model for shifting creator pay from flat fees to hybrid performance structures, with a build path CFOs will approve.
A practical compliance checklist for brands as FTC endorsement rules extend to AI shopping agents and non-human recommendation engines.
Virginia’s precise geolocation amendment forces brands to rewrite creator platform DPAs or face steep compliance exposure.