Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Trend velocity budgeting reallocates influencer spend in 48-hour windows, turning fast-moving trends into measurable ROI instead of missed opportunity.
AI answer engines strip sponsorship disclosures from creator content they cite, creating new FTC exposure brands must close now.
Cross-border NIL deals expose brands to tax, image rights, and visa compliance gaps most contracts never address.
When a recalled product was promoted by a creator first, brands still own most of the legal and reputational fallout. Here’s how liability actually breaks down.
Creator marketing insurance closes the liability gaps standard media policies miss, from FTC fines to deepfake disputes and rogue creator conduct.
Most UGC contracts grant “perpetual” rights that don’t actually cover paid media or AI reuse, exposing brands to right of publicity claims.
A fresh FTC endorsement guide enforcement sweep is hitting brands and creators alike. Here’s what the settlements reveal about surviving the next one.
Phygital creator activations collect retail data across three parties. Here’s how brands structure data sharing to avoid privacy violations.
Livestream shopping skips age gates that COPPA requires, leaving brands exposed when kids buy from creator-hosted shopping streams.
AR filter face scans can trigger biometric privacy lawsuits under BIPA and similar statutes, here’s the compliance checklist brands need.