Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical budgeting framework for phygital retail activations that ties creator spend directly to measurable in store lift.
Brands scaling AI-generated creator content need a governance committee now, before a deepfake scandal or FTC complaint forces one.
A practical governance model for global creator programs that protects brand standards without crushing the local voice that makes creators work.
A unified budget model that merges paid media and creator spend gives CFOs the line-item clarity they need to approve bigger programs.
A brand-side RFP template for creator agency selection, covering scope, scoring matrices, red flags, and timelines that protect budget and reduce risk.
A four-stage creator program maturity model that moves brands from scrappy pilots to a fully owned media channel with real ROI.
2027 creator spend benchmarks by vertical reveal how fashion, beauty, and CPG brands are reallocating budgets for ROI and risk control.
Centralized vs decentralized creator teams: a practical framework for choosing the org model that cuts risk and scales ROI.
FTC rules make brands liable for creator disclosure failures too. Here’s who actually pays, and how agencies can limit exposure.
Teen screen time laws now span 20+ states with conflicting rules, creating real targeting, consent, and disclosure risk for brand campaigns.