Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Renewal season is here — audit creator contracts now for silent AI training data consent gaps before they become brand liability.
A brand risk appetite statement for AI ad creative tells boards what to rubber-stamp and legal what to review line by line.
A clear escalation trigger policy stops undisclosed sponsorship complaints from snowballing into NAD referrals and FTC investigations.
The FTC’s Handy Technologies settlement exposes hidden-fee tactics that mirror common creator affiliate disclosures — here’s how brands should rewrite them.
The FTC’s Handy Technologies settlement exposes how vague fee disclosures create legal risk — here’s what it means for creator affiliate commission language.
A data processing addendum for loyalty data shared with micro-creator affiliate platforms protects brands from GDPR, CCPA, and breach liability.
A four-quarter framework for shifting from agency-of-record to a hybrid in-house creator team without losing campaign momentum.
A practical guide for finance teams to build a risk register entry for AI agent media-buying errors before autonomous tools spend a dollar.
A practical charter framework for governing merged creator, retail media, and GEO budgets without turf wars or reporting chaos.
A zero-based planning framework for auditing legacy MarTech contracts before renewing an AI platform license, cutting waste without breaking workflows.