Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Why lumping always on community spend into campaign budgets kills retention programs, and how to build a separate line that survives budget cuts.
A practical, numbers-first framework for pitching bigger influencer budgets to finance, built on CPA, EMV, and risk data CFOs trust.
How UK brands should benchmark 2027 creator budgets against the projected £1.2 billion market, with allocation frameworks and risk checks.
A state-by-state audit framework for creator contracts, closing privacy gaps CCPA-only templates miss across 20 states and counting.
AI generated testimonials now trigger specific FTC disclosure duties. Here’s how brands should update ad review, contracts, and compliance workflows.
Misclassify one overseas creator payment and you could owe 30% backup withholding. Here’s how brands separate 1099 from international contractor rules.
State AI disclosure laws are multiplying fast. Here’s a practical compliance map for synthetic content in creator ads before regulators come knocking.
Google’s Merchant API cutover forces brands to rebuild creator shopping feeds or risk delisting. Here’s the compliance checklist.
Meta’s teen safety settlement rewrites the rules for influencer campaigns reaching minors, and brands that ignore it inherit the liability.
The FTC’s $930,000 smart device settlement signals tighter scrutiny of consumer data use, a warning brands sourcing creator audience data can’t ignore.