Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Branded chatbots that recommend products need the same FTC substantiation as human reviewers — here’s how to build a defensible compliance program.
TikTok and Instagram now algorithmically remix sponsored content post-publication—here’s how legal teams should rewrite creator contracts to manage AI remix rights.
A practical sequencing guide for CMOs moving from scattered AI tools to a fully integrated, agentic marketing organization.
Sub-20K creators are approaching half of US influencer spend. Here’s the data and how brands should rebuild budgets around it.
A practical decision framework for choosing between an in-house micro-creator program and an agency-managed affiliate network.
Ad-ops content volume keeps climbing while headcount stalls — here’s how brands should plan budgets, tools, and org design around the gap.
A practical framework for justifying standalone GEO budget lines to the board, with metrics, risk framing, and forecasting boards actually approve.
Unused creative isn’t a production failure — it’s a forecasting failure. Here’s a framework to plan content volume against real approval capacity.
A practical framework for assigning GEO budget ownership across marketing, SEO, and emerging AI-visibility teams before turf wars stall spend.
A practical framework for splitting first-time social commerce budgets across nano, micro, and macro creators without overspending.