Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Right of publicity laws vary wildly by state, and repurposing UGC nationally without a map can turn one creator’s post into a lawsuit.
A single unlicensed track in a viral ad can trigger takedowns, fines, and platform strikes. Here’s how music licensing audits close that gap.
A practical compliance checklist to help TikTok Shop sellers avoid demotion penalties and protect GMV before the algorithm flags a listing.
Deepfake disclosure laws are reshaping AI creator content. Here’s what brands must label, where, and how to avoid costly enforcement risk.
Crypto influencer campaigns now face overlapping SEC and FTC scrutiny, and one bad disclosure can trigger two separate federal investigations.
Why creator content repurposing rate deserves a permanent line in your program KPIs, and how to measure and improve it.
Cost-per-engagement benchmarks by creator tier, with a practical framework for allocating influencer budgets across nano to celebrity talent.
A tiered SLA playbook that gives creator partnership teams response-time targets, escalation paths, and contract clauses for crisis moments.
How brands should split 2027 budgets between AI search visibility and creator content to protect discovery, traffic, and ROI.
Quarterly OKRs for creator partnership teams only work when every key result traces back to sales attribution, not vanity reach metrics.