Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When amplified spend rivals flat sponsorship fees, zero-based budgeting forces every creator dollar to earn its place.
A practical sequencing model for mid-market brands splitting flat budgets across GEO, paid amplification, and nano-creator seeding.
A practical 2026 budget framework for splitting spend between always-on micro-creator programs and seasonal campaign bursts.
A practical AI-assisted health claims checklist helps wellness brands catch FTC and FDA risk before enforcement, not after.
FTC deceptive-pricing rules apply to creator discount codes that auto-renew—here’s how brands avoid fines and protect creator partnerships.
Auto-renewing subscriptions sold via “limited-time” creator discount codes are a top FTC deceptive-pricing target. Here’s how brands stay compliant.
Age-verification laws in the UK, Australia, and EU now clash by design. Here’s how to structure one campaign that survives all three.
A TikTok Shop live selling compliance framework that catches unsubstantiated claims in real time, before the FTC does.
A state-by-state breakdown of influencer gifting tax rules as the IRS tightens 1099 enforcement on in-kind compensation.
Clipping networks can spread creator content you never contracted for. Here’s how to draft morality clauses that actually cover that risk.