Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Retainer, performance fee, or hybrid: how brands should structure agency contracts as creator programs scale past pilot budgets.
A quarterly creator content audit turns scattered compliance checks into a governance system that protects brand and budget alike.
When one creator carries a campaign, a single contract dispute or scandal can wipe out a quarter’s pipeline overnight.
A CFO-ready business case for hiring a Head of Creator Operations, with cost models, ROI math, and risk framing.
A build vs buy framework for choosing between an in-house creator team and a Canvas platform, weighing cost, speed, and control.
How to build earned media value benchmarks that survive board scrutiny, with defensible methodology, multipliers, and reporting frameworks.
A phased framework for scaling enterprise creator programs from 15 partners to 15,900 without breaking budgets, quality, or compliance.
A pre-launch compliance checklist for the IAB AI Attribution Standard, covering data rights, disclosure, and contract fixes brands need now.
Standard E&O policies weren’t built for AI generated content. Here’s how creator agencies close the liability gap before a claim exposes it.
Right of publicity laws vary wildly by state, and repurposing UGC nationally without a map can turn one creator’s post into a lawsuit.