Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A three-scenario budget model helps CMOs pre-approve creator and paid media spend before flat, recession, or growth conditions hit.
A marketing org chart that separates AI governance from creative strategy keeps campaigns fast, compliant, and defensible to the board.
Creator platform contracts need data breach notification clauses now, before state deadlines make retrofitting a scramble under legal pressure.
The FTC treats AI-smoothed before-and-afters as unsubstantiated claims. Here’s how brands document proof before creators post.
A whistleblower protocol lets employees flag undisclosed creator deals before the FTC does, cutting fines and reputational fallout.
Canada’s new AI endorsement guidance diverges from FTC rules in key ways — here’s how to build one compliant creator workflow, not two.
A practical compliance checklist for brands deploying AI chatbots on product safety questions, without a human escalation path.
How brands document AI tool usage in creator briefs now determines whether they survive FTC discovery later. Build the paper trail today.
A right-to-audit clause lets brands verify whitelisted creator content stays compliant, on-brand, and properly attributed after the contract is signed.
A compliance guide for brands using creators to promote loot boxes and gacha mechanics in mobile games, covering FTC risk and disclosure rules.