Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A finance-ready framework for proving Aspire and CreatorIQ ROI, with the metrics, math, and benchmarks CFOs actually trust.
Alabama’s TikTok teen time limits reshape when and how brands reach younger audiences, forcing new scheduling, compliance, and creative strategies.
Meta’s $5.3 billion settlement is reshaping YouTube and TikTok compliance expectations, and brands that wait to adapt will pay the price.
The TikTok Alabama teen safety deal signals a compliance template brands must adopt before it becomes federal law.
Instagram’s PG-13 content filter now gates brand visibility to teens, here’s what marketers must audit before their next campaign tanks.
A practical creator economy conference playbook for sourcing, vetting, and signing talent at events like Advertising Week and VidSummit.
Sales, Finance, and Marketing rarely agree on who gets credit for an affiliate sale. Here’s how to build an attribution model all three will sign off on.
A practical framework for planning creator roster expansion when brands need to double their influencer headcount within a single budget year.
Reach and impressions don’t pay bills. Here’s how to build community led creator KPIs that tie to retention, LTV, and actual revenue.
A practical scenario planning for platform risk model to budget for TikTok disruption before it forces a reactive scramble.