Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for splitting first-time social commerce budgets across nano, micro, and macro creators without overspending.
A quarterly framework for splitting ad-ops budgets between unified platforms like XR ONE and best-of-breed point tools, without the vendor lock-in regret.
A step-by-step framework for building a CFO-ready business case to shift budget from macro sponsorships to sub-20K creator commissions.
A practical sequencing framework for allocating 2026 budgets across micro-creator affiliates, GEO, and shoppable retail media.
Vermont’s cure right demands a formal pre-cure notification protocol—here’s how brands build one before the 60-day clock starts.
A practical audit framework for legal teams to close FTC material connection gaps in whitelisting agreements before Q4 renewals lock in liability.
A cross-platform disclosure matrix reconciles TikTok, Instagram, YouTube, and LinkedIn ad-labeling rules so brands avoid FTC and platform penalties.
A data minimization addendum protects TikTok Shop merchants from state privacy penalties by limiting what creator and customer data actually gets collected.
A practical checklist for meeting Instagram’s buy-moment caption rules on price, availability, and offer disclosures before checkout goes live.
The FTC’s Handy Technologies fee disclosure case sets a precedent brands can’t ignore when auditing creator affiliate commission transparency.