Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
An AI governance charter sets exact human override thresholds before autonomous tools touch live budgets—here’s how to build one.
The EU’s €3 flat parcel duty ends low-value import exemptions, forcing brands to rebuild cross-border creator gifting budgets and customs workflows.
TikTok’s Real IP Verification now covers 500+ brands. Here’s a compliance onboarding checklist for merchants still exposed to enforcement risk.
Affiliate commerce is outpacing flat fees in creator deals. Here’s how brands should restructure 2027 budgets around trackable pay.
Health, finance, and wellness brands must pre-clear creator claims against FTC substantiation standards before GEO optimization amplifies legal exposure.
GEO optimization amplifies claims fast. If they’re not FTC-substantiated first, you’re scaling legal exposure, not sales.
A drafting guide for a state-vs-federal AI disclosure reconciliation clause that stops platform labels from creating FTC exposure.
The EU DSA ruling on Meta exposes brand algorithm dependency risk—here’s a practical audit playbook for reach, revenue, and compliance.
Generative engine marketing needs its own budget line, not a shared row with SEO — here’s how to model, defend, and report it.
The EU’s finding against Instagram’s recommender system exposes brands to reach volatility risk. Here’s the audit to run now.