Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical ASCI compliance checklist for brands running creator storefronts on Flipkart and Myntra, covering disclosure, tagging, and audit risk.
AI-generated spokespersons are flooding feeds looking organic. Here’s how brands close the disclosure gap before the FTC closes it for them.
AI search visibility falls into a gap between SEO, PR, and legal. Here’s how to assign ownership before a compliance gap becomes a budget line.
A budget allocation framework for building an always-on, cross-market creator calendar that survives quarterly cuts and regional chaos.
Creator acquisition cost benchmarks are shifting fast. Here’s how brands should define, measure, and scale CAC without inflating waste.
A practical guide to building a creator-to-CRM pipeline that finally gives sales and marketing a shared view of influencer-driven revenue.
A CFO ready framework for comparing in house creator hiring versus agency retainers, with break even math and risk metrics.
A market entry order for multilingual creator rollouts that protects brand voice while scaling across five regions.
A kill criteria framework tells brands exactly when to cut an underperforming creator mid campaign, and how to do it without legal fallout.
A practical scorecard for weighing scaled creator networks like Masterhooks against in house teams on cost, speed, quality, and risk.