Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for quantifying AI agent media-buying risk before granting autonomous spend authority, with a ready-to-use risk register entry.
Remix features can warp sponsored content overnight. Here’s how to draft indemnification language that assigns risk before it happens, not after.
A three-year marketing budget model for the 2027 crossover, when creator spend overtakes traditional sponsorship fees.
A ready-to-use business case template for reallocating creator budget from reach metrics to CPA and sales-lift attribution, built for CFO sign-off.
Undisclosed AI scriptwriting can trigger the FTC material connection standard. Here’s how brands should audit and fix disclosure gaps.
A practical RACI matrix for AI media-buying governance, clarifying who approves spend when autonomous agents pick creative formats.
A zero-based budgeting framework for shifting flat-fee sponsorship dollars into commission-based creator pay, without blowing up the calendar.
A working AI voice clone contract clause template that satisfies state right-of-publicity laws for localized creator dubbing at scale.
A clear decision-rights framework stops creator programs from stalling in legal review or losing money to finance surprises.
A practical CFO-ready framework for proving creator economy ROI with CPA and sales-lift data instead of vanity reach metrics.