Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A missing AI model deprecation clause can silently break creator-matching tools. Here’s how to draft one that protects your program.
A board report template that replaces follower-count influencer tiers with sales-lift attribution, built for CFO scrutiny.
A practical framework for building 2027 marketing headcount models when content demand keeps rising but budgets don’t.
A practical blueprint for building an AI format-selection governance board before algorithmic tools start moving media dollars.
TikTok’s Content Provenance Coalition membership doesn’t replace state AI disclosure laws — here’s a brand compliance checklist to reconcile both.
A single ROI dashboard lets CFOs compare micro-creator commissions to paid search on payback, margin, and risk—not vanity metrics.
A practical template for logging vendor concentration risk when one ad-ops platform holds your budget, usage rights, and delivery pipes.
A zero-based budget model for ad-ops consolidation shows brands where to cut redundant tools and fund what actually drives creator ROI.
How brands can structure micro-creator travel commission deals to satisfy FTC disclosure rules without violating booking platform terms of service.
A three-year roadmap for shifting influencer spend from flat fees to commission-based deals, without breaking creator relationships or forecasts.