Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Identity resolution turns email, device IDs, and offline data into one profile, but sloppy stitching invites regulatory fines and creator liability.
TikTok’s ownership shakeup doesn’t erase COPPA liability. Brands running kid-adjacent campaigns still own the compliance risk.
A judge rejected TikTok’s $400M FTC settlement over COPPA violations, exposing brands to deeper child-data liability than expected.
TikTok’s Lantern Network membership signals progress on child safety, but brands still own the due diligence gap in creator vetting.
A practical playbook for scaling creator programs into new markets without blowing budgets or triggering compliance risk.
Creator rate cards are climbing fast, and multi year retainers locked in now can shield brands from performance pay inflation later.
A practical framework for brands to reduce key person risk when influencer programs lean too heavily on one creator.
A step-by-step RFP framework for evaluating creator marketplace platforms on cost, compliance, data rights, and true integration fit.
A practical blueprint for building a Creator Marketing Center of Excellence that scales governance, ROI, and enterprise-wide accountability.
How brands can write exclusivity and non-compete clauses into creator contracts without inviting antitrust or FTC scrutiny.