Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical blueprint for building a UGC rights compliance audit framework that scales across creators, markets, and platforms without breaking legal budgets.
Cross border creator payments trigger VAT and withholding tax rules brands often miss, creating audit risk long after the invoice is paid.
EU AI Act consent rules now force brands to document how recommendation engines target creator content, or face steep enforcement risk.
Algorithmic reach pricing pays creators for verified amplification, not follower counts, aligning creator fees directly with actual campaign ROI.
The EU’s revised AI framework tightens consent rules for AI recommendation systems, forcing brands to rethink influencer and ad targeting workflows.
A practical governance framework for creator data flowing between CDPs and agentic AI vendors, built for brand teams managing real risk.
Clicks are dying as a metric. Here’s how to rebuild influencer KPIs around AI citations, share of answer, and zero click visibility.
A sequencing plan for launching TikTok Shop, Instagram, and YouTube Shopping so budget, ops, and compliance scale without chaos.
A practical identity resolution roadmap to prep your CDP for agentic AI attribution, cutting mismatched conversions and audit risk.
A vendor evaluation framework comparing platform owned UGC communities and creator agencies on cost, control, risk, and speed to launch.