Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A third of creator content never ships. Here’s how to audit the approval bottlenecks quietly burning your creator budget.
Affiliate commerce is overtaking flat fees in creator deals. Here’s how to structure contracts, rates, and tracking for 2026.
A boosted post can satisfy Meta’s ad policy and still violate FTC rules — here’s who owns the risk when standards diverge.
DSA enforcement against Meta and TikTok exposes brands relying on infinite-scroll formats to sudden reach drops and compliance risk.
A platform-algorithm-change indemnification clause protects brands when TikTok or Instagram remixes sponsored content without fresh FTC disclosure.
Age-verification rules now diverge across UK, Australia, and US states — here’s how brands build one compliance matrix instead of fifty.
Organic reach keeps eroding, so smart brands are rebuilding creator budgets from zero every quarter instead of defending legacy spend.
France’s fast fashion ad law is spreading fast — here’s the compliance audit apparel brands need before it hits their EU accounts.
A 50-state legal landscape for synthetic performer disclosure is emerging fast, and national campaigns need a compliance matrix, not guesswork.
ASA guidance clarifies when a repost or algorithmic reshare of sponsored content needs its own #ad disclosure — and who’s liable if it doesn’t.