Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
FDA and FTC rules collide inside TikTok drop shops, and health and beauty claims are where brands face the sharpest dual-agency risk.
One disclosure rule, three platforms, zero consistency. Here’s how brands reconcile FTC cross-platform affiliate disclosure across TikTok Shop, Instagram and Shopify.
Revenue share creator deals are drawing fresh IRS scrutiny. Here’s how brands can structure payouts without triggering 1099 reclassification risk.
Lantern Child Safety Network Membership signals platform-level compliance, but brands need their own due diligence framework for creator deals.
A practical framework for setting approval thresholds on autonomous AI budget reallocation across finance and marketing teams.
What the Group Manager of Influencers actually controls: reporting lines, budget sign-off limits, and where the role sits in creator org charts.
A practical budget framework for setting realistic TikTok Shop creator revenue targets, tied to GMV, commission tiers, and payout risk.
A ready-to-use short form video job description template for 2026, plus the skills, KPIs, and interview questions that actually predict UGC hiring success.
A practical blueprint for structuring an in house creator partnerships team, from reporting lines to headcount ratios and hiring order.
LinkedIn’s Commerce First Feed puts sponsored product showcases in front of buyers, but disclosure rules haven’t caught up. Here’s the fix.