Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
An AI-recommended format RACI matrix stops platform algorithms from quietly hijacking creative decisions that belong with human media planners.
One creative asset, three platforms, three different AI-disclosure rules — here’s how to label it once and stay compliant everywhere.
A framework for presenting the demand-trust paradox to the board, so AI investment gets approved despite falling consumer trust.
A practical guide to drafting DPAs with travel booking platforms so creator commission data stays compliant, auditable, and dispute-proof.
Organic reach decay is a quantifiable financial risk. Here’s how to build a board-ready risk register entry for platform algorithm dependency.
Sub-20K creators now capture half of spend—here’s a quarterly reallocation model to manage always-on micro-creator budgets without losing control.
A practical vendor due-diligence checklist for AI format-recommendation platforms before you hand them cross-channel budget authority.
A practical vendor due-diligence checklist for brands granting AI format-recommendation platforms cross-channel budget authority.
A creative waste audit framework that flags unused ad assets before production, saving budget and cutting agency overproduction.
When micro-creator travel commissions start looking like a sweepstakes or unregistered security, your escalation protocol is the only thing standing between you and a state AG letter.