Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Autonomous media-buying tools can torch budgets in seconds. Here’s how legal teams should draft indemnification clauses before that happens.
The EU’s addictive-design crackdown targets autoplay and infinite scroll—here’s how US brands can audit paid social exposure before regulators do it for them.
A phased, three-year roadmap for shifting creator pay from flat fees to commission without losing top talent or tanking output.
A practical, quarter-by-quarter roadmap for shifting creator pay from flat fees to commission without losing your best talent.
A line-item framework for splitting GEO from SEO in board budgets, with allocation ratios, KPIs, and a submission template CFOs approve.
A compliance escalation matrix routes creator disclosure complaints through legal review before they escalate to NAD challenges or FTC scrutiny.
A three-year sequencing plan for shifting creator budgets from flat fees to commission, with the math CFOs actually approve.
Loyalty programs feeding member data to creator affiliate platforms may be triggering state data broker registration duties nobody flagged.
Undisclosed AI scriptwriting in creator content is the FTC’s next enforcement target—here’s how to update disclosure standards before they do.
A practical legal framework for when AI-generated creator product demos cross into FDA-adjacent territory requiring substantiation.