Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for tying agentic AI ad spend to CRM pipeline stages so CFOs approve budget instead of freezing it.
A CFO framework for shifting budget from traditional SEO into AI authority marketing, with reallocation math and risk controls.
A practical org design for a dedicated creator advocacy team, including roles, reporting lines, budget benchmarks, and pitfalls to avoid.
A four-stage maturity roadmap for turning a scattershot influencer program into a governed, budget-worthy enterprise revenue channel.
AI search agents now surface sponsored content directly, and outdated creator contracts can leave brands exposed to FTC enforcement.
When an AI shopping agent misstates product claims, who pays? Here’s the indemnification language brands need before agentic commerce scales.
Brand liability for user generated ad content on platform owned hubs hinges on control, not ownership. Here’s how to close the gap.
When AI search engines quote creator content without a license, brands running the campaign inherit the copyright exposure, not the chatbot.
A country by country breakdown of age verification laws hitting brands in 2027, with compliance steps for marketers running influencer and social campaigns.
Before signing with Raptive or similar revenue share UGC platforms, brands need five contract clauses to avoid liability, IP loss, and payout disputes.