Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A month-by-month roadmap for moving creator budgets from campaign bursts to always-on investment as organic reach keeps eroding.
When TikTok or Instagram algorithmically remixes sponsored posts, disclosure liability blurs — here’s how to draft contracts that assign it clearly.
Marketing headcount models must shift from headcount-per-output to strategy-per-outcome as AI absorbs execution work.
Two years into Japan’s stealth marketing law, brands still misjudge scope and enforcement. Here’s what cross-border creator campaigns need now.
A legal sign-off gate for AI-modified ad creative catches liability before platform review does, cutting takedowns and FTC exposure.
A CFO-ready framework for comparing creator program ROI against paid search and retail media using the same margin math.
A practical compliance playbook that reconciles FTC endorsement rules with state data-minimization laws for retail loyalty programs.
A disclosure compliance scorecard flags NAD referral risk across creator rosters before renewal, protecting budget and brand reputation.
Why AI governance boards must exist before autonomous media-buying tools scale, and the sequencing mistakes that expose CMOs to real budget risk.
How to build a three-year marketing budget model that shifts creator spend from CPM to CPA without breaking forecasting or CFO trust.