Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok Shop’s algorithmic drop feeds are burying disclosure tags, and brands, not creators, are the ones the FTC will fine.
A brand risk framework for AI ad agent liability across ChatGPT and Shopify integrations, covering FTC exposure and contract fixes.
A practical budget framework for agentic commerce, showing brands how to split spend across AI-initiated purchase journeys without wasting it.
The EU’s proposed under-15 social media ban could reshape ad targeting, creator contracts, and platform access well before it’s law.
Platform commission hikes are quietly eating creator ROI. Here’s how to forecast true program costs before budgets blow up.
A quarterly planning framework balances AI speed with compliance checkpoints, cutting content risk without slowing distribution velocity.
SLA benchmarks for creator partnership teams turn slow, ad hoc deal cycles into measurable, defensible response time standards.
How to structure multi format content teams across short form, long form, and live so budgets scale without burning out your best editors.
A practical framework for scaling creator teams: when generalists suffice and when dedicated talent managers pay for themselves.
Attribution trust, not the number of martech tools in your stack, determines whether budget reviews end in more funding or more scrutiny.