Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical compliance matrix for brands navigating France’s fast fashion ad law alongside Germany and Spain’s diverging sustainability marketing rules.
How to structure DPAs with AI creator-matching vendors so brands satisfy FTC data minimization rules and cut third-party liability.
A practical documentation checklist to pass TikTok Shop’s Real IP Verification before Q4 merchant deadlines and avoid payout freezes.
The ASA now treats algorithmic redistribution as new ad exposure, meaning brands need fresh-disclosure controls, not one-time creator sign-off.
A GEO content compliance layer catches unsubstantiated creator claims before they get amplified into AI answer engines and FTC crosshairs.
Before optimizing creator content for AI answer engines, brands need a GEO content compliance layer that audits factual claims against FTC substantiation standards.
A practical CMO checklist for 2026 covering AI fluency, budget justification, and cross-functional influence, with self-audit questions that expose real gaps.
A year-by-year breakdown of EU-forced Instagram and Facebook changes through 2027, and what brands must do to stay compliant.
A year-by-year roadmap of Meta’s EU-driven feature changes through 2027, and what brands must fix in budgets, creative, and contracts now.
Poor data hygiene is quietly sabotaging AI marketing investments. Here’s why boards now demand identity resolution before scaling AI.