Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When AI answer engines cite your brand claims, the FTC still expects proof. Here’s how to build substantiation files before regulators or rivals come looking.
Duty of care laws are reshaping algorithmic discovery, and brands relying on organic influencer reach need a new distribution playbook now.
Disclosure rules for AI generated UGC are tightening fast. Here’s how brands can scale synthetic reviews without risking FTC penalties.
One platform algorithm change can wipe out a quarter’s creator ROI. Here’s how to diversify budgets against platform risk concentration.
Board-level reporting templates that translate creator marketing spend into revenue, risk, and ROI metrics executives actually trust.
A practical M&A due diligence checklist for uncovering hidden creator program liabilities before you sign the deal.
A practical regional budget allocation framework for global creator programs, covering rate benchmarks, currency risk, and compliance-driven spend.
A cost breakdown of agency of record vs in-house hybrid creator models, with real benchmarks brands need before signing a contract.
Creator account manager turnover can quietly wreck influencer programs. Here’s how to build succession plans that protect relationships and revenue.
Multi-year creator contracts can lock in today’s rates before the next spike, but only if brands structure the risk correctly.