Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A cross-functional governance committee turns creator risk into a shared, budgeted line item instead of a legal fire drill.
Cross-border creator payouts demand structured tax withholding, or brands inherit IRS penalties, treaty disputes, and audit exposure.
Section 230 exposure grows when creators moderate branded communities. Here’s what brands actually risk and how to limit liability.
Non-disparagement clauses in creator contracts often collapse under legal scrutiny. Here’s how brands can protect reputation without inviting a lawsuit.
Creator campaigns that collect customer data create cyber liability exposure most brand contracts never address. Here’s how to close it.
The FTC can ask for receipts years later. Here’s how to build an audit ready archive for influencer content and disclosures.
Coogan Law trust accounts protect child influencer earnings, but brands working across state lines face a patchwork of enforcement gaps and compliance risk.
A practical OFAC sanctions screening guide for brands running international creator partnerships, covering risk, workflow, and enforcement exposure.
A CFO-ready framework for budgeting deterministic identity resolution, balancing creator data accuracy, privacy compliance, and measurable ROI.
A practical framework for aligning legal, finance, brand, and social teams when creator programs scale past a thousand partners.