Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A creator economy center of excellence needs clear reporting lines, budget authority, and escalation paths — here’s how to chart it.
A quarter-by-quarter plan for shifting creator budgets from campaign bursts to always-on programs without spooking finance.
A practical framework for CMOs to pitch a standalone generative engine marketing budget, backed by ROI logic CFOs respect.
A month-by-month zero-based budget model that forces creator programs to prove payback before CFOs approve renewal.
Whitelisting a creator post fixes your FTC exposure but not your platform risk — here’s who actually eats the fine.
A practical five-part test to determine when a creator brief makes your brand legally liable under the FTC’s expanding endorsement rules.
A UK under-16 social media ban and Australia’s doubled fines demand one global youth compliance system, not two regional patches.
A practical sequencing plan for shifting creator budgets from sponsorship-first to amplification-first before spend curves cross.
Brands with Q4 budgets locked into Meta’s continuous-feed formats face a hard compliance deadline. Here’s the audit playbook.
A narrative platform charter turns scattered creator campaigns into a governed, compounding storytelling asset brands can measure and defend.