Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A brand checklist for COPPA exposure in mixed-age live shopping streams, covering audience verification, data capture, and contract fixes.
End-to-end creator platforms like Postr process payments, IDs, and content data, making a solid data processing agreement non-negotiable.
YouTube’s 2027 monetization threshold shift means brands must vet demonetized creators now, before contracts and budgets are exposed.
As in-house creator teams grow, 1099 vs employee misclassification risk becomes a costly, auditable liability brands can no longer ignore.
A practical framework for auditing FTC disclosure compliance across hundreds of nano creator contracts without blowing the budget.
Most AI marketing platform deals fail after purchase because nobody audited the first party data feeding the tool.
A practical budget allocation model for splitting creator spend across nano, micro, and mid-tier partners to maximize 2027 ROI.
YouTube’s shifting monetization thresholds are exposing brands to contract, refund, and disclosure risks most influencer agreements never anticipated.
Hold-out experiments reveal true creator campaign lift by measuring what attribution models can’t see: incrementality.
A practical framework for loosening brand briefs to let creators choose formats, without losing measurement, compliance, or brand control.