Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Treating creator marketing as a permanent org function, not a campaign line item, is what separates scalable programs from one-off wins.
Ofcom’s Category 1 scam ad crackdown puts brands on the hook for programmatic placement. Here’s the pre-enforcement audit checklist.
One compliance framework to satisfy the EU’s Meta addictive-design order and US state social media laws without duplicating your legal spend.
A CFO-ready model for measuring creator spend against sales lift with holdout testing, not reach or engagement proxies.
Engagement is rising while conversion stalls — here’s how to rebuild Q4 creator budgets around impact, not vanity metrics.
Every TikTok Generative Remix video creates a legal gap—here’s the contract clause brands need to close it before launch.
Six months into France’s ultra-fast fashion law, here’s a compliance scorecard for adjacent brands facing scope creep and enforcement risk.
A recession-resilient creator contract framework protects budgets and relationships when cuts hit fast, without triggering legal disputes.
A practical, CFO-ready model for defending creator budgets when overall ad spend growth slows and every line item gets scrutinized.
A zero-based creator budget model forces every dollar to earn its place, giving CFOs the proof they now demand.