Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A budget framework for shifting spend from mega and macro influencers into nano and micro tiers without losing measurable ROI.
Nano creator contracts need tighter usage rights and clearer deliverables than celebrity deals. Here’s how to structure terms that actually protect margin.
US Open credentialing chaos exposed brand safety gaps in creator vetting. Here’s what marketing teams should fix before the next major event.
Set promo code lift targets before signing creators, and turn vague “brand awareness” deals into forecastable, revenue-tied partnerships.
A practical playbook for shifting influencer budgets from reach metrics to revenue metrics without stalling brand growth.
Revenue based SLAs turn creator contracts into performance instruments, aligning pay with results while protecting brands from flat fee waste.
A practical framework for planning episodic long form content calendars that keep YouTube and OTT audiences returning week after week.
A role by role hiring guide for cross functional creator studio staffing, covering sequence, budget, and reporting lines that actually scale.
A practical guide to structuring affiliate commission tiers, cookie windows, and payout terms that protect margin while motivating creators.
A five-stage creator program maturity model to benchmark your brand’s operations, budget discipline, and ROI against category leaders.