Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, marketing and product teams need one credible view of performance across paid, owned, and earned channels. Building A…
Understanding FTC Disclosure Requirements For AI-Generated Likeness matters more in 2025 than ever, as synthetic faces, voices, and performances move…
In 2025, partnership leaders must quantify how quickly confidence forms between organizations, because speed changes outcomes. How To Model The…
In 2025, brands, platforms, and agencies rely on global creators to reach audiences everywhere—yet every payout can carry sanctions risk.…
In 2025, cultural change travels at platform speed, reshaping what customers expect, what employees tolerate, and what brands can credibly…
Compliance requirements for financial promotion by finfluencers have tightened in 2025 as regulators respond to the speed and scale of…
Scaling Personalized Outreach Without Sacrificing Data Minimization sounds like a trade-off, but in 2025 it can be a competitive advantage.…
Navigating Right To Be Forgotten Requests Within Influencer Archives has become a practical challenge for creators, brands, and platforms in…
Influencer content rarely stays in one place. Clips get reposted, archived, indexed, and resurfaced years later—sometimes long after the original…
In 2025, organizations rely on flexible talent to execute priorities quickly while controlling costs. Developing A Marketing Strategy For The…