Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
State youth privacy laws are colliding with beauty and gaming creator targeting—here’s how brands can audit campaigns before regulators do it for them.
A practical audit framework for creator gifting programs as IRS guidance tightens 1099 reporting thresholds and fair-market-value scrutiny.
The EU’s Meta addictive-design ultimatum forces brands to rethink autoplay, gamified formats, and creative before the deadline hits.
A state-by-state breakdown of synthetic performer disclosure laws brands need before locking Q4 creator and AI-generated campaigns.
The ASA now treats AI-generated endorsements like any other ad claim—here’s how brands should audit cross-border creator deals to stay compliant.
A step-by-step internal escalation protocol for undisclosed creator sponsorships that stops NAD cases before they reach the FTC.
A practical TikTok Shop compliance checklist for merchants facing the EU’s new €3 flat parcel duty and de minimis overhaul.
Colorado’s AI Act delay to 2027 buys brands time, but smart marketers are using it to build creator compliance now, not later.
A recession-resilient creator budget model uses tiered contracts and performance triggers to survive ad deceleration without gutting your program.
Agentic AI can spend your media budget in seconds. Here’s how to set spend guardrails and escalation triggers before you lose control of the budget.