Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
FTC promo code compliance now demands documented disclosure proof, not just a discount code. Here’s what brands must audit now.
E&O insurance riders close the gaps standard policies miss, protecting brands from influencer disclosure failures, IP disputes, and platform liability.
AI training data consent clauses are now standard in creator contracts, and brands without them face copyright, licensing, and FTC exposure.
Right of publicity laws vary wildly by state, and one bad UGC reuse can turn a viral testimonial into a six-figure liability.
State sweepstakes and giveaway laws create a compliance minefield for creator contests. Here’s how brands avoid fines and shutdowns.
Brands are ditching campaign-based creator teams for cross functional creator studios that run always on content like a product line.
A practical AI vendor due diligence checklist for procuring creator marketing platforms, covering data, bias, compliance, and contract risk.
A practical framework for finance teams to forecast, budget, and justify AI search visibility spend as a distinct GEO line item.
New ESG disclosure rules now cover creator supply chains, forcing brands to document labor, environmental, and governance data or face audit exposure.
A practical framework for calculating true ROI on in-house creator studios, from capex to break-even asset volume.