Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Brands across Europe now deploy autonomous chatbots, virtual influencers, and AI sales agents that act without real-time human oversight. That…
Building an agile marketing workflow is now a core capability for teams navigating constant algorithm updates, privacy shifts, and feature…
Global creator businesses move money across borders at high velocity, but U.S. sanctions rules can turn a routine payout into…
Scaling Personalized Marketing Outreach Without Sacrificing Data Security is no longer a niche concern in 2025; it is a core…
In 2025, brands face tougher scrutiny when making carbon neutral marketing claims. Regulators, platforms, investors, and customers now expect evidence,…
Building a Marketing Center of Excellence within a global organization is one of the fastest ways to align brand, demand,…
Navigating legal disclosure requirements for sustainability and ESG is now a board-level priority in 2025, as regulators, investors, and customers…
Investors routinely price more than factories, patents, and cash flows; they price trust, preference, and pricing power. Knowing How To…
In 2025, investors increasingly price intangible assets alongside cash flows, yet many teams still struggle to quantify what “brand” is…
Understanding FTC Disclosure Requirements For AI-Generated Likenesses is essential for brands, creators, and agencies using synthetic faces, cloned voices, or…