Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical guide for CMOs to defend creator economy ROI to CFOs using CPA, sales lift, and attribution instead of reach and impressions.
The EU’s €3 parcel tariff changes cross-border creator economics. Here’s how legal teams should rewrite payment contracts to shift risk properly.
A practical framework for building internal escalation triggers that catch disclosure risk before NAD refers your brand to the FTC.
Brussels is escalating DSA enforcement on Meta’s algorithms. Here’s how brands should audit creator programs for hidden exposure.
A practical compliance framework for aligning state AI disclosure laws with FTC Section 5 when adjusting ad output for platform rules.
A disclosure audit protocol helps brands catch mislabeled sponsored content before TikTok and Instagram’s AI remix tools erase it.
The FTC now treats brands as liable for creator conduct, not just their own. Here’s how to build a compliance playbook before enforcement hits.
Boards fund revenue, not vibes. Here’s how CMOs build a Chief Creator Officer case on attribution, not awareness.
A single approval workflow can reconcile TikTok, YouTube, and Meta AI labels with FTC disclosure rules — here’s how to build it.
How brands should build defensible age-verification compliance documentation before Australia’s under-16 ban and the UK’s 2027 deadline hit.