Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A CFO ready framework for modeling true customer acquisition cost across creator channels, from inputs to attribution to budget defense.
A trust management framework turns creator vetting from a manual bottleneck into a scalable, auditable system enterprise brands can defend.
A practical blueprint for building a creator matchmaking database that stays accurate and fast as your program grows from 50 to 5,000 partners.
CTV ad budgets are colliding with creator content. Here’s how brands should plan spend before living room inventory gets expensive.
Multi platform distribution planning turns one creator asset into five revenue channels without breaking attribution or brand voice.
A practical exit plan for cutting vanity metrics and rebuilding creator budgets around revenue, margin, and provable ROI.
A practical framework for building promo code attribution architecture that survives audits and proves real creator revenue.
A practical framework for deciding when to build creator infrastructure in house versus buying platforms, and how to avoid costly mistakes either way.
Build an in house creator team org chart around CAC targets, not headcount, with roles, reporting lines, and hiring triggers that scale.
Parental consent management is now a contractual necessity for family vlogger brand deals, not a formality, and gaps create real liability.