Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for mapping FTC, ASA, and DSA disclosure rules so brands can run one creator campaign safely across three regulatory regimes.
The EU’s autoplay and infinite-scroll ban forces a Q4 paid social rethink — here’s how to reallocate budget before enforcement hits.
Agentic AI is outpacing CMO fluency. Here’s a strategic framework to close the skills gap before it becomes a competitive liability.
YouTube’s tightened AI content rules reshape disclosure, monetization, and legal risk for brand-commissioned video — here’s what to fix now.
A practical legal review checklist for AI-generated UGC that meets the FTC’s audience-perception disclosure standard and limits brand liability.
When agentic bidding tools misfire, vague AI vendor contracts leave brands holding the bag. Here’s how legal teams draft for liability transfer.
The EU’s autoplay and infinite scroll crackdown forces brands to audit paid social creative, budgets, and vendor contracts before campaigns break.
Ofcom’s Category 1 ad-scam rules carry £18M penalties. Here’s how brands should audit programmatic placements before enforcement starts.
Reddit’s AI ad growth is outpacing brand safety controls—here’s the compliance framework for advertising near reader-verified content.
A quarterly business review framework that translates creator metrics into finance-grade language, so CFOs stop questioning the budget.