Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Developing A Framework For Managing Internal Brand Polarization has become a core leadership skill in 2025, as employees expect clarity…
Understanding Regulatory Shifts In Biometric Data Collection For Retailers has become a board-level issue in 2025, as facial recognition, fingerprint…
In 2025, audiences trust people more than ads, and they verify claims fast. A strong decentralized brand advocacy program turns…
Navigating the legalities of synthetic voiceovers in global advertising is now a core compliance task for brands scaling creative across…
In 2025, growth leaders are rethinking transitioning from traditional funnels to a customer-centric flywheel because linear journeys no longer match…
Navigating Digital Product Passport Regulations is now a practical requirement for sustainable brands that want continued access to key markets…
How To Brief Autonomous AI Shopping Agents For Your Brand is now a practical marketing skill in 2025, not an…
Autonomous AI shopping agents now influence which products customers see, compare, and buy across marketplaces, search, and retailer apps. To…
Developing A Marketing Strategy For High-Growth Startups In Saturated Markets isn’t about shouting louder than incumbents. It’s about choosing a…
In 2025, more companies deploy chatbots and synthetic spokespeople that speak, sell, and support around the clock. These tools can…