Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for syncing FTC compliance reviews with platform policy cycles into one annual creator compliance calendar.
A state-by-state legal playbook for reconciling AI ad disclosure laws with FTC Section 5, built for brands facing dual regulatory exposure.
Kantar’s 61%-vs-27% gap proves creator volume doesn’t equal impact—here’s how to rebuild annual goals around narrative integration.
A three-year creator economy budget model to help finance teams prepare for the 2027 crossover where amplification spend overtakes sponsorship fees.
A three-year creator economy budget model to help finance teams prepare for the 2027 amplification-sponsorship spend crossover.
A board-ready framework for justifying a Chief Creator Officer hire by tying the role directly to revenue attribution and CFO logic.
A 90-day plan for moving creator governance from manual review to AI-assisted discovery without losing compliance control.
In-house teams, hybrid AOR models, or both — how brands should structure creator organizations for control, speed, and ROI.
A quarterly framework for shifting linear TV upfront dollars into creator and CTV inventory without blowing up reach or reporting.
Amplification spend now rivals sponsorship fees, so creator budgets need zero-based justification, not last year’s line items.