Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Kantar’s data exposes a creator engagement-impact gap that should push brands from content volume goals to narrative-integration planning.
A quarterly model for splitting creator fees between always-on retainers and paid amplification as organic reach keeps shrinking.
The UK’s under-16 social media ban reshapes youth-adjacent marketing—here’s how beauty, gaming, and fashion brands should prepare before enforcement begins.
Fixing AI ad copy for one state’s law can create the deceptive claim another regulator flags — here’s how brands stay ahead of Section 5 exposure.
France’s fast-fashion ad law is the first of many. Here’s how US and UK creator commerce teams should prepare before enforcement spreads.
The Kalshi case shows how NAD referrals become FTC investigations — and why brand legal teams need escalation triggers before regulators come knocking.
A practical guide to drafting a creator contract addendum that discloses EU parcel duty costs on gifted and seeded products.
The EU’s addictive design crackdown puts brand paid media on the hook—here’s the legal checklist for auditing autoplay, scroll, and push tactics.
A phased rollout plan for agentic AI marketing tools uses governance gates to control risk at every expansion stage, not just at launch.
A five-stage creator economy maturity model to benchmark your program against 2026 best practice and find your next investment priority.