Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Old creator contracts didn’t anticipate AI training data rights — here’s how brands audit and fix that exposure before litigation forces the issue.
A creator program steering committee turns scattered influencer decisions into fast, accountable governance across marketing, legal, and finance.
FTC guidance now treats creator loyalty program data like any other CRM asset — here’s how to audit retention policies before regulators do it for you.
When agencies and platforms merge, your creator contracts inherit new risk. Here’s how to audit vendor concentration before it bites.
The NAD-to-FTC referral pipeline is speeding up, brands need documentation and escalation protocols before self-regulation becomes federal enforcement.
A month-by-month creator economy investment roadmap that prepares brands for the moment amplification spend overtakes sponsorship budgets.
A governance framework for hybrid in-house/agency creator teams, clarifying who approves what budget and when, before deals collapse.
A tiered creator program risk register turns vague brand anxiety into a scored, auditable system CFOs and legal teams trust.
A sequencing framework for CMOs allocating flat budgets across AI, creator, and paid media without sacrificing growth targets.
A practical quarterly board reporting template that turns creator program risk into a decision-ready dashboard directors actually trust.