Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Transitioning From Seasonal Campaign Budgeting To Always-On Growth Models is now a practical necessity for marketing teams facing unpredictable demand,…
Navigating legal disclosure requirements for sustainability and ESG ads is now a core marketing competency in 2025. Regulators, platforms, and…
In 2025, many founders face a hard truth: winning customers is not about being first, but being meaningfully different. Developing…
Navigating disclosure laws for sustainability and ESG reporting claims has become a board-level priority in 2025, as regulators, investors, and…
Scaling Personalized Marketing Outreach Without Sacrificing Data Minimization is a practical challenge for teams that want relevance without over-collecting personal…
Brands now deploy conversational characters that feel human, remember context, and speak with a distinctive voice across channels. Those “almost-person”…
In 2025, growth teams need more than dashboards—they need foresight. A predictive customer lifetime value model helps you forecast revenue…
Global creator platforms thrive on fast payouts, but cross-border money movement attracts regulators. In 2025, OFAC compliance for creator payments…
In 2025, partnerships rarely fail because the spreadsheet is wrong; they fail because trust forms too slowly. How To Model…
In 2025, platforms and brands are unlocking value by bringing older creator posts, podcasts, and videos back into search results.…