Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A recession-proofing playbook for structuring creator contracts and budgets that survive ad spend cuts without breaking programs.
A practical framework for aligning FTC disclosure rules with TikTok, Meta, and Google AI labels so brands avoid conflicting compliance signals.
A financial due diligence framework for proving creator economy ROI to CFOs, using cash-flow logic instead of reach and engagement metrics.
A practical blueprint for mid-size brands to build a creator compliance center of excellence: staffing, workflows, and escalation paths.
A finance-ready model for building zero-based budgets for creator programs that survive CFO scrutiny in a paid-amplification-first market.
When AI plans a campaign, a creator posts it, and a platform amplifies it, who’s liable? A brand liability waterfall for FTC risk.
A practical framework for running quarterly creator compliance audits at scale, with templates for disclosure, claims, and contract checks.
A 50-state breakdown of AI disclosure laws for creator campaigns, with a practical compliance framework brands can actually operationalize.
How a prediction market’s undisclosed influencer deals turned into an NAD referral, and what it means for brand disclosure compliance.
The EU’s autoplay and infinite scroll ban forces brands to rebuild paid social creative around intent, not compulsion. Here’s the playbook.