Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Right to repurpose clauses stop brands from getting sued when a TikTok UGC clip gets recut and paid into a CTV ad buy.
A practical COPPA compliance audit framework for brands running creator content on FAST channels alongside kids programming.
FTC disclosure rules now apply to creator ads on Roku, Tubi, and Pluto TV. Here’s how brands avoid enforcement risk on FAST and AVOD.
New FTC rules mean creator TV commercials on linear and streaming face the same scrutiny as social posts, with real financial risk.
Voice cloning AI lets brands dub creator ads in dozens of languages, but disclosure rules haven’t caught up to synthetic speech.
A practical cost model for build vs buy decisions on full-stack creator platforms, with real TCO math for 2026 budgets.
CTV blurs creator content and paid ads, and FCC and FTC rules haven’t caught up, leaving brands exposed to dual-agency risk.
A build vs buy framework for dark posting tech: cost thresholds, risk factors, and the decision matrix that keeps legal happy.
A practical framework for setting live shopping broadcast ROI targets brands can actually defend in a year one budget review.
A cross functional team aligning legal, media, and creator ops cuts licensing risk and speeds paid amplification approvals.