Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A full-funnel creator strategy maps short-form, live stream, and CTV to each buyer stage, turning scattered content into measurable pipeline.
TikTok and Meta’s new AI disclosure infrastructure means creator contracts must now assign labeling duties, or brands absorb the compliance risk.
Platform dashboards optimize for platform revenue. Custom measurement models optimize for brand outcomes. Here’s why brands need the latter.
Google now auto-labels some AI ads and requires manual disclosure for others. Here’s how compliance teams should build the workflow.
A CMO dashboard framework that unifies CPA, sales lift, and AI citation metrics into one view for smarter budget calls.
When regulators target your ad tech vendor, not your campaign, your brand risk playbook needs a different playbook entirely.
State AG lawsuits against Meta are reshaping platform liability — here’s what brand legal teams need to document before subpoenas arrive.
Brussels is targeting Meta’s autoplay and infinite scroll design. Here’s how brand teams should scenario-plan for the compliance fallout.
Meta’s expanding “About This Ad” AI disclosure menu changes how brands must audit active campaigns for compliance risk.
TikTok now requires visible AI labels on synthetic content — here’s how brand creative teams can audit, tag, and ship compliant campaigns.