Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A TikTok takeover buys attention for a day. Full-funnel creator programming turns that attention into pipeline all Q4.
A practical framework for legal, brand, and creative teams to review AI-generated content before it ships, without killing production speed.
Backbone Media’s 7-step TV practice model, built for outdoor brands, offers creator marketers a repeatable system for testing, scaling, and cutting risk.
TV advertising’s oldest brand-safety framework has a second life vetting creators — here’s how to adapt Backbone Media’s 7 steps.
France’s fast fashion advertising law sets a global precedent — here’s how brands should prepare compliance, creator vetting, and disclosure now.
Why treating creators as long-term creative partners, not one-off vendors, drives better ROI, retention, and brand equity.
Decision-intelligence dashboards replace vanity metrics with brand-specific ROI models that tie creator spend to real business outcomes.
A practical self-evaluation checklist for CMOs to test whether their skills, governance and metrics are ready for agentic AI.
A practical blueprint for standing up an AI governance board in marketing—who sits on it, how often it meets, and when to escalate.
A practical playbook for CMOs to build the internal case, coalition, and proof points that turn agentic AI budget requests into approvals.