Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A quarter-by-quarter sequencing plan for CMOs to shift AI, creator, and paid media budgets ahead of the spend crossover.
Build an internal NAD-to-FTC escalation trigger system so self-regulatory referrals never blindside your legal team as federal cases.
A ready-to-use compliance audit template for synthetic performer disclosure across the 10 states with active AI ad-labeling laws.
How brands can build a creator audience data retention policy that meets the FTC’s 2026 minimization guidance without breaking campaign measurement.
When AI agents pick and brief creators unsupervised, brands need indemnification language built for machine error, not human negotiation.
A pre-campaign legal checklist for brands running youth-adjacent creator content as the UK and Australia enforce under-16 social media bans.
One disclosure template can satisfy both the ASA and FTC—here’s how to build it and stop running two campaign playbooks.
A clause-by-clause guide to auditing TikTok Shop merchant agreements against the EU’s flat parcel duty before it wrecks your margins.
New Jersey and Illinois now regulate AI hiring tools — and casting/vetting algorithms for creator deals may already be in scope.
A practical blueprint for building an AI governance board in marketing, with real charter language, meeting cadence, and veto rules that hold up.