Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, businesses are deploying chatbots and virtual characters that talk, remember, and persuade like humans. That realism creates new…
Transitioning From Seasonal Planning To Always-On Intent Growth is how modern teams stop chasing short-lived peaks and start compounding demand…
Brands face intensifying scrutiny when marketing climate credentials, especially as regulators and platforms demand evidence that consumers can verify. Navigating…
In 2025, global marketing leaders face fragmented tools, inconsistent standards, and uneven performance across regions. A well-designed Marketing Center of…
Understanding Legal Risks In Synthetic Celebrity Voice Licensing has moved from a niche concern to a board-level issue in 2025,…
How To Align Revenue Operations (RevOps) With Creator Campaign Data is now a competitive necessity in 2025. Creator-led growth spans…
Global retailers face rising pressure to prove product origin, safety, and sustainability across complex supply chains. Digital Product Passport compliance…
In 2025, shopping is no longer only a human-to-brand interaction. Increasingly, consumers delegate product discovery, comparison, and purchase to software…
Developing a marketing strategy for high-growth startups in saturated markets requires sharper choices, not louder tactics. When every competitor claims…
In 2025, saturated categories reward startups that out-learn and out-execute incumbents, not those that shout the loudest. Developing A Marketing…