Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A cost comparison framework for weighing in-house UGC studios against agency retainers before locking 2027 budgets.
Niche Alignment Scoring predicts creator campaign views by measuring topical fit, replacing follower-count guesswork with a repeatable, auditable model.
2026 benchmarks show nano creators outperform micro on engagement rate, but the ROI math flips once you factor in production time and reach.
A practical guide to how long brands can legally retain creator performance data and how to build an audit-proof retention schedule.
A practical compliance guide for brands preparing contracts, vetting, and disclosure workflows ahead of YouTube’s 2027 monetization threshold change.
A 1099 form won’t protect you from a foreign withholding audit. Here’s how brands should structure global creator tax compliance.
A brand-side checklist for errors and omissions insurance in creator partnerships, covering coverage gaps, riders, and audit triggers.
The ANA’s influencer waste findings expose where renewal budgets leak. Here’s the audit checklist brands need before signing again.
A US Open credential meltdown exposed how brands vet event based creator access. Here’s the compliance checklist to fix it.
A budget framework for shifting spend from mega and macro influencers into nano and micro tiers without losing measurable ROI.