Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A board-ready audit framework for testing whether creator engagement actually drives sales before you sign Q4 renewals.
A two-cycle playbook for shifting linear TV upfront dollars into creator and CTV inventory without spooking finance or losing reach.
A two-cycle sequencing plan for shifting linear TV upfront dollars into creator and CTV inventory without tanking reach or CFO confidence.
A CMO’s data-backed framework for building the board case on agency of record vs in-house creator program ownership.
Reddit’s AI moderation overhaul changes the risk math for seeding programs. Here’s what brand safety teams need to update now.
A 12-month plan for shifting creator budgets from one-off sponsorships to amplification-first spend, with milestones CFOs will approve.
Autonomous ad-buying agents shift real liability onto brands unless vendor contracts explicitly assign risk. Here’s what to audit before deployment.
A state-by-state breakdown of synthetic performer disclosure laws, showing where New York leads and how brands should prepare compliance now.
A creator economy governance charter defines who approves budget, who owns risk, and where escalations go before a crisis forces the answer.
A practical legal risk matrix for brands letting Google’s agentic AI buy media without full human sign-off.