Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok’s tightened disclosure flag now auto-detects unpaid product mentions, forcing brands to rebuild their compliance workflows fast.
LinkedIn’s default EU consent checkbox is gone, forcing B2B advertisers to rebuild consent flows or lose access to matched audiences and retargeting.
A practical framework for setting aside reserve budgets to test emerging creator platforms without derailing core program ROI.
A rolling vetting cadence turns nano creator vetting from a quarterly scramble into a repeatable, risk-controlled operating rhythm.
Most creator programs run as campaigns forever. Here’s the maturity model that turns ad hoc influencer spend into scalable infrastructure.
A practical budgeting framework for splitting creator spend across podcast snippets, Reels and micro-documentaries without overpaying.
A practical framework for allocating limited conference budgets across IAB CreatorFronts, Digiday events, and FinCon based on measurable ROI.
Content creation degree programs are producing job-ready creators. Here’s how brands can recruit them before agencies do.
A four-tier nano to macro budget split turns influencer message testing into a repeatable, data-backed process instead of guesswork.
Scaling past 100 nano creator contracts without updated insurance requirements exposes brands to aggregation risk, gaps, and costly claims.