Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, global uncertainty is colliding with shifting consumer demand, higher financing costs, and uneven supply chains. A resilient strategy…
Understanding Legal Requirements For Digital Product Passports Globally has moved from a sustainability talking point to a compliance priority in…
Building An Agile Workflow To Handle Constant Platform Algorithm Pivots is no longer optional in 2025; it is the difference…
Brands are moving from static virtual worlds to real-time, ticketed, and interactive experiences. But live programming adds unique exposure: user-generated…
In 2025, building traction as a new entrant requires more than loud promotion; it requires precision. Developing a marketing strategy…
In 2025, fashion marketing teams face a new reality: sustainability messaging must be as precise as product specs. Navigating Disclosure…
Strategic Planning For The Transition To A Post-Cookie Attribution World is now a board-level priority as browsers, platforms, and regulators…
Understanding Legal Risks In Posthumous Licensing Of Digital Creators has become essential in 2025 as influencer estates, brands, and platforms…
How To Budget For Emerging Immersive And Mixed Reality Ad Slots is becoming a practical skill in 2025 as brands…
Understanding Disclosure Laws For Environmental Social Governance Ads is now a board-level priority in 2025, as regulators, platforms, and consumers…