Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical vendor risk assessment template for scoring AI creator-matching platforms on data provenance, bias exposure, and compliance gaps.
A practical disclosure framework for brands paid to appear in ChatGPT shopping answers, built from FTC native advertising rules.
A force majeure clause for algorithm shifts protects brands and creators when platforms tank organic reach mid-campaign.
New Jersey’s AI ad disclosure bill could reshape multi-state creator compliance. Here’s how brands should prepare before it becomes law.
A practical guide to writing creator contract clauses that address AI remix features on TikTok and Instagram before they trigger disputes.
Why the EU’s Meta crackdown and UK’s under-16 ban are the opening moves in a coordinated global rewrite of platform design rules.
A risk-weighted creator program governance charter assigns clear decision rights across marketing, legal, and finance before a crisis forces the issue.
A decision framework for choosing between an agency of record and an in-house creator team, based on cost, control, and scale.
How to set human-override thresholds before letting autonomous AI agents control spend on creator-adjacent paid campaigns.
A board-ready framework for justifying a Chief Creator Officer hire using revenue attribution, not reach, to win CFO approval.