Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Attribution trust, not the number of martech tools in your stack, determines whether budget reviews end in more funding or more scrutiny.
A standardized UGC deal template cuts negotiation time, closes legal gaps, and lets brands scale creator programs without reinventing terms every time.
Learn how to set realistic CAC benchmarks for your creator acquisition funnel and defend influencer budgets with hard numbers.
A practical sanctions screening checklist for brands paying cross border creators, built to cut OFAC risk and payment delays.
Deterministic ID consent rules now govern first party creator data collection, and brands without a compliant framework face real exposure.
Exclusive creator retainers can trigger employee status under IRS and state tests, exposing brands to back taxes, benefits claims, and penalties.
Tennessee’s ELVIS Act rewrites the rules for virtual influencer contracts, and brands running AI talent programs need to audit deals now.
YouTube Shopping overlay ads can bury FTC disclosures under product cards. Here’s where placement rules actually protect your brand.
A practical GDPR consent checklist for LinkedIn Lead Gen Forms and sponsored creator posts, built for B2B marketers who own the compliance risk.
TikTok Shop platform commissions trigger FTC material connection rules, and brands, not just creators, own the compliance and financial risk.