Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A RACI matrix stops creator program chaos by clarifying who decides, who signs off, and who just needs to know.
A quarter-by-quarter model for shifting creator spend from reach-based tiers to sales-lift attribution CFOs will actually approve.
A practical DSAR workflow for creator audience data in brand CRMs, cutting legal risk and response time to under 30 days.
GDPR Article 22 gives creators the right to challenge AI matching decisions—here’s how brands audit affinity scoring before regulators do it for them.
A practical framework for deciding whether to consolidate creator programs in-house after your agency-of-record gets acquired.
A quarterly framework for splitting always-on and burst creator budgets as organic reach keeps declining across platforms.
Live TikTok Shop events break standard FTC disclosure workflows. Here’s how brands audit real-time endorsement risk before, during, and after the stream.
Without explicit AI training data consent clauses, brands risk losing creator content rights before fine-tuning a single marketing LLM.
An FTC-compliant escalation log turns messy disclosure disputes into defensible records that can stop an NAD referral before it starts.
A creator campaign compliant in 10 states can still trigger FTC and state AG liability once paid amplification crosses borders.