Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for splitting always-on influencer budgets across organic, Spark Ads, Partnership Ads, and IRL activations.
The hybrid operating model keeps strategy in-house while outsourcing production and paid amplification, cutting cost without losing brand control.
Brands overpay or underprotect when creator deals bundle content, distribution, and usage rights into one flat fee.
Bundling three deliverable types into one creator contract often means disclosure fails everywhere. Here’s how to fix it before the FTC does.
A practical guide to the contract clauses brands need when creator content moves between CTV and social without blowing the budget or the rights.
Creator scoring tools run on scraped social data. Here’s how brands vet influencer intelligence platforms for GDPR exposure before signing.
A 2027 compliance checklist for ESG disclosure requirements on creator sustainability claims, covering FTC Green Guides, EU rules, and audit trails.
When AI agents launch campaigns without human sign-off, liability doesn’t vanish. It shifts, and most brand contracts aren’t ready for where it lands.
Blended CPM contracts can trigger wage and hour liability if brands misclassify creators as employees. Here’s how to structure deals safely.
TikTok Shop affiliate commissions don’t exempt health creators from FTC supplement rules. Here’s the disclosure audit brands need now.