Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The EU AI Act’s content labeling rules force brands to disclose AI-generated creator content or face fines up to 7% of global revenue.
A practical playbook for pitching creator franchise investments to the board, with the financial framing CFOs actually approve.
A practical framework for building an internal creator rate card when no industry standard pricing exists.
Martech budgets are shrinking to a five year low, and smart brands are redirecting what’s left toward creator attribution tools.
Creator mis-alignment audits replace vanity metrics with risk, values, and audience-fit checks that actually predict campaign failure.
Google’s Attribution Reporting API retirement forces brands to rebuild multi touch attribution from scratch. Here’s the planning framework that works.
Phygital campaigns fail when retail and digital teams run separate playbooks. Here’s the org design that fixes creator content handoffs.
Campaign budgets reset to zero every quarter. Here’s how to turn creator spend into a permanent, multi year line item finance won’t cut.
A practical budgeting framework for turning a single viral creator video into a durable, multi platform franchise with real ROI.
When creator content airs on CTV and lives on social, disclosure rules multiply. Here’s how brands stay compliant across both.